NINETOZERO is a transient record label restricted to 10 chapters. These 10 chapters will be revealed over a period of 3 years. A new chapter will appear every 4 months. A musical release by Enrico will stand at the centre of each chapter.
Every chapter will feature multiple translations to other disciplines. Whether it’s audiovisual, a design element, development of apparel,an event, … or a combination of the above. The label will focus on a bespoke experience that contests that all brands or concepts must be perpetual and immortal. Rather, will it function as a musical intervention, with a storyline that’s definitive and told with growing intensity.